OUR WORK
BACKPACK BRIGADE WINTER GALA
THE CHALLENGE
Backpack Brigade does critical work feeding hungry kids across Washington, and their annual gala had real potential to fund more of it.
The event had been a modest gathering hosted in their warehouse, and they were ready to grow it into something that could raise significantly more for the mission. They needed a fundraising strategy and an experience that matched the importance of their work.
THE RESULT
We reimagined the gala from the ground up, building the fundraising strategy, marketing, and full event experience.
We introduced a multi-channel approach with online, silent, and live auctions, a professional auctioneer, and a mission-driven "Fill the Backpack" activation that let guests get hands-on with the cause.
Paired with a full marketing and ticket sales push, the event tripled its fundraising goal and gave Backpack Brigade a signature gala they could grow on for years to come.
